HomePage            http://www.drted.com/Studio_Production_Course.htm


On Sunday September 21, 2008  we will film interviews with four seasoned dentists the first of which is with Dr. Ezra Trachtenberg. This interview will air Thursday, October 9, 2008  11  and 6 pm on Time-Warner channel 34 and Cablevision channel 67.  The remaining interviews will air approximately four weeks apart.

Preparation and training for these interviews included:

Reference book*:  "The Quality Interview" Getting It Right on both Sides of the Mic -- Tony Seton  (www.QualityNewsNetwork.com), Pub. iUniverse, Inc. 2006:  BCAT course of four hours taught by Carlos Pareja, September 16 and 18, 2008.

The interviews will be filmed on location at the office of Dr. Ted Rothstein.

Guests will be encouraged to provide information on various areas of dentistry and  common dental problems to the home audience and point out the features of their office and the efforts they go to eliminate the fear and anxiety patients have about visiting the dentist, as well as their approach to making their services affordable.

Dr. Ezra Trachtenberg
48 Willoughby
(718) 237-7888

Dr. Kevin Trotter Dentistryat the Heights
142 Joralemon, 12C
Brooklyn Heights

(718 625-2116


 Dr. Jim Sarji
Advanced Gentle Dentistry
206 7th Ave
Park Slope 
Telephone: (718) 788-8009

 Dr. Gary Bautista
81 Irving Place, Suite 1-D
New York, New York 10003
Gramercy Park Area
Downtown New York
(212) 260-2652

HomePage      http://www.drted.com/Studio_Production_Course.htm

* Tips for would-be intrerviewees.

Dear would-be guests on the  DrTed Presents: show,
It is natural to be nervous about being interviewed even when you are well aware of the fact that it is NOT a "live" show. I know you have a library of information about your professional life and I have no doubts that your interests and hobbies could tell volumes more about you.
Nevertheless some would-be interviewees become mute even catatonic when faced with a rolling camera like deer caught in the blinding headlights of a car bearing rapidly down on them.
Here are some ideas that might help you overcome some of your being nervous problems.
Shut off you cell phone before arriving on the "set".
Try to remember only 8% of what the audience understands is related to the words you speak. The other 92% is communicated by your gestures, body language and non-verbal cues (facial expression, tone-of- voice).
You want to try to come off as a professional with some humility and end even a bit honored to be allowed in to your viewer's home. Try not to talk in a superior or condescending manner to the BCAT viewers.
Try not to fidget or scratch or touch your face with your hands. You can take advantage of the coffee and   cake available on the table.  You can also clasp your hands loosely/comfortably on your lap or on the table. Try to keep your head straight (avoid cocking your head to one side).
Try to remember  the MIC you are wearing maybe "hot"  when you actually think it is off.
Try not to be wooden in your demeanor. Be yourself.  Be you as you would be in your office.
You can address me as Ted or Dr. Ted or Dr. Rothstein and the audience as the "viewers" "audience" "viewership" "televiewers" or even "BCAT fans".
Be careful not to overuse the address.
Remember that people who are viewing the film on one of the  BCAT channels are no doubt multi-tasking which means you are competing for their attention.  The more compelling and informative, and the more clear and concise and delightful you are, the less likely they will surf on to another channel.
Don't play or posture to the camera. Be you as you would be in your office.
I will make a sign with the co-ordinates I sent you and it will be viewed by the camera at least two times for at least 5 seconds each. I will also introduce you by name and the area of location of your practice at the start of the show and the camera will display the sign up close.
If you have a story or joke or sense of humor tell/display it.  Even better-- if the story makes a point.
Make sure you understand the question. I will repeat it as is needed.  Don't guess at something you don't understand. Indeed, it's better to say "That question is better answered by an expert in the field of _____". Or "I don't know".
Think about your answer (remember we are not "live") so take a moment and begin with  "Well..." , or take five seconds or take a deep breath and exhale and begin your response (and then say "Well... ..." and then go.
Speak about 10% more slowly than if you were speaking to a real person. And by all means enunciate, or simply put, speak clearly and slowly.  Remember who you are speaking to (or rather who the listening-viewing audience consists, i.e. people very like those who already come to your office for dental care.
Give a response by first giving the big-picture and if time allows then give the specifics.
Talk with RESPECT AND THE DESIRE TO INFORM (as though you were about to EARNESTLY explain something to your grandmother about the benefits of you BlackBerry, or a patient to whom you were about to  anesthesia of one kind or another.
Answering a question with a simple "yes" or "no" or short phrases does not produce a useful interview.
Give your response/answers as a COMPLETE SENTENCE as long as needed to illuminate/clarify the subject under discussion. If you (or I) start to ramble or step aside of the question we will cut and redo the question.
All stories have beginning a middle and an end. Tell your story from the beginning. "I was hungry. I made myself a sandwich.  I felt better."
Keep your voice level up.
Phrase your answers in words that are simple for the audience. Make your explanations relatively short simple and easy to visualize/understand. If you have illustrative examples in photos or models show them so that the camera can get a close-up of them.
Try your best to answer the questions you are asked by FIRST REPEATING/REPHRASING THE QUESTION. This simplifies editing substantially. For example:
Q: What approaches do you use to make patients less anxious about dental procedures?
 A: I use three basic approaches to help anxious patients become more at ease with the procedures in my office. In this way the question can be inferred from the answer,
Address all answers to the host NOT the camera.
I will not interrupt until you have completed your response to the question and then I will wait a few additional seconds to make sure you have completed your answer and you have digested it.
We are going to shoot enough film to produce 28 minutes of air-quality film.  Each roll of Mini-DV film lasts 60 minutes. I believe we should try to cover five subject areas with a view to ending up with three subjects well-covered.
Leave the audience with a tip or two in response to: "Would you like leave a tip or two to the BCATTERS who who tuned in to listen to us chat on the "DrTed presents:" show.

See also Roberta Gale "Interview Tips"

And "How to be a great radio guest"


Ted Rothstein, DDS, PhD  
Specialist in Orthodontics for Adults and Children
Specialist in Orthodontic Jaw Wiring
BCAT producer



BCAT has strict rules and regulations. They are READILY AVAILABLE and it behooves the newcomer to be thoroughly familiar with them (see links to all below).

There is an orderly set of steps to producing a show be it at the BCAT studio or at a remote location such as my office. For instance, to become a producer you must first take two courses: the non-linear editing course and the studio course. In each of these courses you are given 25 hours of education for a fee of at present $99/course. You are then given a certificate of completion which permits you to use the BCAT facilities FREE.

To register for a class, you first need to:

Orientations are held twice monthly (see dates below). You need attend orientation only one time; once you are in our computer system, you can register for a workshop. For more information: 718-935-1122 x211.
The Center for Media Education
BCAT classes & workshops
BCAT Orientation
Basic Television Studio Workshop
Basic Field Production/Non-Linear Editing Workshop
Computer Literacy
Video Blogging 101
Interviewing Tips & Techniques
CME Media Literacy Series


Forms & Downloads

The following forms are in PDF format, which can be read by Adobe Acrobat Reader, a free program.
  •   BCAT Policies & Procedures Handbook
  •   Current BCAT Program Guide
  •   BCAT's Brooklyn Bulletin Board Announcement Form
  •   BCAT New Time Slot Application
  •   BCAT Renewal Application
  •   BCAT Special Application
  •   BCAT Proof of Residency Form (for those without utilities in their name)
  •   BCAT Training Application
  •   BCAT Change of Information Form
  •   BCAT Cancellation Form
  •   BCAT Promotional Application
  •   Brooklyn Elected Officials (BEO) Application and Production Worksheet
  •   Appearance Release Form Link not functioning on September 17, 2008, BCAT notified
  • [NOTE] The appearance release form is shown below*

    Consequently to use the hardware in the editing suites for practice and then later for real  after shooting film footage to edit your film you will need to apply for this usage day prior to using the equipment. For example, if you want to the 10a, 1pm or 4pm sessions (Mo-Fr.) you MUST call  718 935 1122 (Public Equipment) NOT EARLIER THAN 10 AM THE DAY BEFORE YOU ARE GOING TO DO YOUR PRACTICE/REAL EDITING. Equipment is in much demand so you should attempt to be timely with your requests.

    After you are a producer some other important steps include applying in-person, in writing at the "PROGRAMMING DESK" to do a show. Four-seven business days later you will receive a letter such as the one you see above, which gives you an the date when your film will be aired.  Now you can/should immediately fill out an application** at the Public Equipment room just ten feet away from the program desk. You need to specifically enumerate the equipment you will need for your shoot/production.  The entire list of available equipment is noted on the application for equipment form. 

    HORRORS WHEN I DISCOVERED from Tyrone at the PE desk that all the cameras available were already applied for. Of course if I wanted/was able to postpone my shoot (scheduled to begin 8am Sunday morning until 10 am I might in theory get a camera  that was scheduled to be returned. So I said wrote to the film director what I had just learned and said "We will have to do without the second camera"  and he said:


    I can tell you now that shooting an interview show with one camera will be next to impossible. The two camera shoot is essential for having both the interviewer and interviewee's full question and answer recorded, uninterrupted. With only one camera you would have to ask a question, stop, set up the camera again, record the answer, etc. This ruins the workflow and makes for a stilted interview, as you can never expect the interviewee to get comfortable if they can't talk at their own leisure. It also prevents any back and forth, as a heated discussion would, or one person interrupting the other.

    There has to be another way to get a camera, whether it be borrowing, renting, etc.  (GULP)


    I called back the PE office and the head of that department, Leslie Hayes, indicated that the equipment I needed was available. I hastened to BCAT and submitted my application. to the PE department.


    Interviewing Tips and Technique Resource Sheet
    The sheet above "Interviewing Checklist" and the information provided below were provided by the head of the BCAT education department, Carlos Pareja, to the students of the the four-hour course on Interviewing, a hands-on course.

    For tips and information on journalism, including training articles on basic reporting and writing for new media and online "webinars"   http://www.poynter.org/

    For online courses, feature news articles on media and job listings

    for resources like article on contemporary journalism practices, media ownership information, and a daily news blog

    An online newspaper with motto "every citizen is a reporter". The majority of articles are written by freelance contributors,

    And other citizen journalism sites:



    A radio program with good interviewing techniques:




    In thinking about the first interview for tomorrow morning with Dr. Trachtenberg I realized  that I could use a cut of tape that a fellow film-maker had made that was going to fit -in perfectly with the interview. Here is the letter I sent her:

    Sat. September 20, 2008
    Re: Tomorrow I'm filming an interview for "DrTed Presents".
    Dear Anna (Camera person at the Anna and Phoebe clip we shot at my office),
    I am doing four interviews of dentists tomorrow for the "DrTed Presents" show:
    http://www.drted.com/DrTed presents.htm
    As you can see from the text below that I am going to use that clip you made of my extraction site (when you shot the Anna and Phoebe show), as I indicated in the text below. 
    Saul Sudin (smsudin@gmail.com) is filming the show so I want you to send him a copy of the clip when you send it to me.
    [ Do you remember any details of my visit to your office as a patient about two years ago?
    (6 days prior to trip to Russia, etc, )
    We should talk about that b/c it illustrates what many of our patients go through  before they gather enough courage to make an appointment to get to our office and then the anxiety they almost always  feel once they get there.   ....end of response
    Did you know that I was very anxious/ fearful when I came to you?
    Would you tell our audience how you went about
    Allaying my anxiety,
    diagnosing my problem,
    anesthetizing me and  finally treating me.
    Feel free in to include the fee you charged me for the service I provided.
    The ultimate fate of my dental problem was to have the tooth removed and an old-fashioned  tooth -colored bridge made to fill-in the space.  (Close up of empty space and then my bridge).] END TEXT
    Thanking you in advance,

    Ted Rothstein, DDS, PhD  
    Specialist in Orthodontics for Adults and Children
    Specialist in Orthodontic Jaw Wiring
    BCAT producer

    American Association of Orthodontist


    Sunday, September 21, 2008

    Arrived on location and continued mounting set:  7:15am

    Begin filming  DrTed Presents: 9:15am

    Filmed Interviews with Drs. Ezra Trachtenberg,  Kevin Trotter,  Jim Sarji and  Gary Bautista.

    Struck set:  4:00pm

    Left location: 4:30pm

    Director of filming: Saul Suden

    Second Camera: Jennifer Monty

    Set Decoration: same

    Cue cards: Same

    Minimal problems with good quality footage.

    Thank you Guests and Staff :-)