Back to Index of Site URLs #119

A
winning smile is a priceless asset.
ORTHODONTISTS REINVENT
JAW WIRING TO HELP COMPULSIVE OVEREATERS FIGHT OBESITY
ORTHODONTIC JAW WIRING: A Procedure for Compulsive Overeaters That May Save
Lives.
(See alternative press release
titles below)
Contact: Dr. Ted
Rothstein
FOR IMMEDIATE RELEASE
Tel.: (718) 852-1551
Email:
drted35@aol.com
Fax: 718 851 1894
There’s a new technique for shedding weight caused by compulsive over-eating, developed by a local orthodontist in Brooklyn Heights who has a PhD in facial anthropology. It’s called Orthodontic Jaw Wiring, OJW.
Dr. Rothstein has adapted the procedure formerly a method to treat broken jaws, in a kinder and gentler form by utilizing his braces as the attachments to limit the apartness the jaws can open. In effect you cannot eat solid food; consequently you lose weight.
Rothstein’s method allows you to speak and move your jaw almost normally in most cases, all the while shedding about 2-2.5 pounds each week. Best of all, it’s inexpensive and safe when compared to gastric bypass surgery. People are turning to it to fend off that spiraling feeling of uncontrolled weight gain, the kind that leads you to the office of the gastric bypass surgeon whose mortality rate is almost 3/1000, and of course it’s not for everybody. Obesity by itself is now defined as a disease. As a result Medicare and Medicaid are reeling under the losses suffered by the cost of expensive surgery. Rothstein thinks OJW can play a role in the panoply of more aggressive weight-loss short of surgery. According to the inventor of OJW, what was missing was a method of providing the service safely. Doctors call that a “protocol”. Up to now the jaw wiring approach was applied helter-skelter however, now that a methodology for dental health professionals has been developed, the providers of OJW are appearing way beyond the horizon. Witness one in Chapel Hill; North Carolina, Colorado and as far away as Southern California and Bend, Oregon in the Northwest part of the USA .
Dr. Rothstein’s confidence and unshakable belief in OJW compelled him to post a free course for dental professionals on his web site drted.com; it’s there for any one to browse.
Eighty five patients later he claims his patients are pleased even if they regain the weight.
Move over gastric bypass surgery OJW: , the new kid on the block has joined the health-care team providing services to the overweight. Rothstein knows the path is not an easy one. He admits his method is highly controversial: as he says: The gates to the future are guarded by a thousand defenders and protectors of the past.
Note: Where/when appropriate, an OJW patient will be available to appear with Dr. Rothstein and both will be happy to field questions from the journalist.
ALTERNATIVE PRESS RELEASE TITLES
JON: DENTAL PROFESSIONALS SEEK A CURE FOR OBESITY: WINNING THE FIGHT AGAINST FAT WITH ORTHODONTIC JAW WIRING FOR WEIGHT LOSS
FRAN: ORTHODONTIC JAW WIRING: A PROCEDURE FOR OVEREATERS THAT MAY SAVE LIVES.
STEP ASIDE GASTRIC BYPASS SURGERY AND MAKE ROOM FOR ORTHODONTIC JAW WIRING
::::::::::::::::::::::::::::::::::::::::::::::
JAW WIRING BUT NOW THE SURGEON IS AN ORTHODONTIST
::::::::::::::::::::::::::::::::
JAW WIRING FOR WEIGHT LOSS RESURFACES WITH A SHINY NEW FACE GIVING HOPE TO COMPULSIVE OVEREATERS (SLIPPING INTO OBESITY)
:::::::::::::::::::::::::::::::::
MINDLESS EATING GETTING TO YOU? THEN ANON TO YOUR LOCAL ORTHODONTIST..WHAT FOR YOU ASK?
:::::::::::::::::::::::::::::::::::::::
IF YOU’RE GETTING WIRED ABOUT YOUR COMPULSIVE OVEREATING THEN ITS TIME TO HAVE YOUR ORTHODONTIST WIRE YOU UP: TRY “ORTHODONTIC JAW WIRING”
::::::::::::::::::::::::::::
ORTHODONTIST SERVES UP BRACES (KIND OF) TO WARD OFF THE MUNCHIES
::::::::::::::::::::::::::::::::::::
COMPULSIVE EATERS FIND SAFEHAVEN AND COST EFFECTIVENESS TO ARREST COMPULSIVE OVEREATING: ORTHODONTIC JAW WIRING
:::::::::::::::::::::::::::::
JAW WIRING FOR COMPULSIVE OVEREATING LEADING TO OBESITY: ORTHODONTIC JAW WIRING FINDING FAVOR AMONG DENTISTS AND ORTHODONTISTS
:::::::::::::::::::::::::::::::
SPIRLAING OVERWEIGHT GETTING ITS GRIP ON YOU? YOUR ORTHODONTIST MAY JUST HAVE THE RIGHT ANSWER FOR YOU…ORTHODONTIC JAW WIRING
:::::::::::::::::::::::::::::::::::::::::
NEW HOPE FOR THE GETTING OBESE… BYE-BYE TO GASTRIC BYPASS AND THE SIDE EFFECTS OF PHARMACEUTICALS IT WAS INVENTED BY AN ORTHODONTIST AND IT’S CALLED O-J-W.
::::::::::::::::::::::::::::::
FOR COMPULSIVE OVEREATERS IT’S SAFE, EFFECTIVE AND RELATIVELY INEXPENSIVE COMPARED TO GASTRIC BYPASS SURGERY AND WEIGHT LOSS PHARMACEUTICALS..IT’S CALLED O-J-W
:::::::::::::::::::::::::::::::::::
DENTAL PROFESSIONALS TAKING THE BITE OUT OF OVEREATING, IT’S CALL O-J-W (ORTHODONTIC JAW WIRING) FOR COMPULSIVE EATERS WHO SEE OBESITY WHEN THEY LOOK AT THEMSELVES IN THE MIRROR
::::::::::::::::::::::::::::::::::::::::
NEED A SOLUTION TO THE MUNCHIES THAT ARE DRIVING YOU INTO OBESITY? ORTHODONTISTS MAY BE JUST THE FOLKS TO SEE
::::::::::::::::::::::::::::::::
MEDICAID IS GOING BANKRUPT FROM THE COST OF GASTRIC BYPASS SURGERIES UP 18% FROM LAST YEAR COULD ORTHODONTIC JAW WIRING SAVE THEM?
:::::::::::::::::::::::::::::::::::
SPRIRALING WEIGHT GAIN DUE TO COMPULSIVE OVEREATING IS EPIDEMIC… NOT SO IF ORTHODONTISTS HAVE THEIR SAY
::::::::::::::::::::::::::
GASTRIC BYPASS SURGEONS END THE LIFE OF THREE OF EVERY 1000 PATIENTS THEY OPERATE ON…COULD ORTHODONTIC JAW WIRING SAVE ONE LIFE?
:::::::::::::::::::::::
ORTHDONTISTS REINVENT JAW WIRING TO HELP COMPULSIVE OVEREATERS FIGHT THE MUNCHIES
::::::::::::::::::::::::::::::::::::
PUT YOUR MONEY WHERE YOUR MOUTH IS AN ADAGE FOR DENTAL PROFESSIONALS EVEN MORE SO NOWTHAT THE BURGEONING WEIGHT LOSS INDUSTRY IS LOOKING AT “ORTHODONTIC JAW WIRING”
::::::::::::::::::::::::::::::::::
BARIATRIC SURGEONS TREMBLE AS DENTAL PROFESSIONAL ENTER THE WEIGHT LOSS BUSINESS WITNESS “ORTHODONTIC JAW WIRING” (O-J-W)
:::::::::::::::::::::::::::::
ORTHODONTISTS ARE TAKING A BITE OF THE MEGA BUCKS OFFERED BY THE OBESITY INDUSTRY
:::::::::::::::::::::::::::::::::::::
ORTHODONTIC JAW WIRING OFFERS SALVATION TO THE OVERWIGHT OBSESSED BY THEIR SPIRALING OVERWEIGHT INTO OBESITY IT’S CALLED O-J-W
:::::::::::::::::::::::::::
IF GRATITUDE IS A MEASURE OF SUCCESS THEN THE OVERWEIGHT CAN THANK AN ORTHODONTIST WITH A PhD IN ANTHRPOLOGY WHO HAS RESURRECTED WHAT USED TOBE CALLED JUST JAW WIRING.., NOW IT’S O-J-W.
::::::::::::::::::::::::::::::::::::::::::::
ORTHODONTIC JAW WIRING GIVES HOPE TO COMPULSIVE OVEREATERS HEADING INEXORABLY TOWARD OBESITY
::::::::::::::::::::::::::::
NEW HOPE FOR MINDLESS OVEREATING MAY SAVE LIVES ITS CALLED “ORTHODONTIC JAW WIRING”
CJ Picks:
COMPULSIVE EATERS FIND SAFEHAVEN TO ARREST COMPULSIVE OVEREATING: ORTHODONTIC JAW WIRING
ORTHODONTIC JAW WIRING OFFERS SALVATION TO THE OVERWIGHT
ORTHODONTIC JAW WIRING GIVES HOPE TO COMPULSIVE OVEREATERS HEADING INEXORABLY TOWARD OBESITY
JAW WIRING FOR WEIGHT LOSS RESURFACES WITH A SHINY NEW FACE GIVING HOPE TO COMPULSIVE OVEREATERS (SLIPPING INTO OBESITY)
JAW WIRING FOR COMPULSIVE OVEREATING LEADING TO OBESITY: ORTHODONTIC JAW WIRING FINDING FAVOR AMONG DENTISTS AND ORTHODONTISTS
(WHAT) (WHO) (WHERE) (WHEN). (WHY). Rather, focus on the event, the product, the publication or service you're trying to promote, remembering that the first question everyone will silently ask themselves is, "What's in this for me?"
The last paragraph
should be "short and sweet" focusing on what you want people to do, such as
"Call (number) to receive a free brochure;" "Visit the artist's Web site
at . . .;" or (my favorite): "To order, send $21.95 ppd. to. . . ."
Pay attention to who is writing columns in your newspaper and send a press release not just to each paper's editor, but also to specific departments or columnists.
Here are
some truths that you ignore only at your own risk:
Reporters don't care about helping you.
Reporters are hassled all day by PR people and they're pretty much sick of it.
Reporters don't care about your website, your book, your products or your life
story, unless......
.....you are providing something that helps make their job easier -- that is,
a really good story.
In that case
Reporters love you.
Reporters are happy to take your call.
Reporters are fascinated by your website, your book, your products and maybe
even your life story.
Step
away from your business. View it as a reporter looking for an interesting story.
Remember, he's looking for a story that will satisfy his editor and his readers.
He's not interested in promoting you, only in crafting a story that will make
readers stop and say "Hmmm, I never knew that. Now there's something I can
use!."
Send to as many leads as possible each thinks he is exclusive. Have it come from the contact