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The New York Times  Published: May 27, 2005

BUSINESS/FINANCIAL DESK

One Alternative: A Ring That Squeezes the Stomach

 By BARNABY J. FEDER (NYT)

 

SEE ALSO ACCOMPANYING ARTICLE:

BUSINESS/FINANCIAL DESK

 Other Perils of Overweight; Insurers Balk at Bariatric Operations,

 Citing Cost and Risks

  By MILT FREUDENHEIM

 

      Ben Zuckerman, a 57-year-old bottling executive from King of Prussia, Pa.,

      was not surprised last year to find himself carrying more than 290 pounds

      on his 6-foot-1 frame. Mr. Zuckerman said he could look back on decades of

      binge eating and failed diets.

      But he was worried about the onset of health problems often linked to

      obesity, like the potentially lethal nighttime interruptions in breathing

      known as sleep apnea. ''I told myself it was crazy and I was killing

      myself,'' Mr. Zuckerman said.

      Still, he could not bring himself to face the risks, pain and slow

      recuperation that come with what is generally regarded as the most

      effective obesity treatment doctors have to offer -- bariatric surgery to

      shrink the stomach's capacity and bypass the upper intestine. Instead, he

      opted last month to travel to Lenox Hill Hospital in New York for a

      simpler surgery that implanted an inflatable silicone ring around his

      stomach.

      The Lap-Band, as the device is called, squeezes Mr. Zuckerman's stomach

      into a bottom-heavy hourglass shape with an upper pouch about the size of

      a walnut. Filling the pouch stimulates nerves that create a sensation of

      fullness. The small opening to the lower stomach slows digestion to delay

      the onset of new hunger pangs.

      Bariatric surgery patients lose more weight on average but research has

      shown that many Lap-Band patients manage gradually to shed 50 percent of

      their excess weight. Lap-Band patients can suffer a variety of side

      effects, including hoarseness, vomiting, acid reflux and nausea. One study

      published last year concluded that around 6 percent of patients lose no

      weight or have complications forcing them to have the device removed.

      Those who fail often undermine themselves by consuming high-calorie drinks

      that slip rapidly through the upper pouch.

      ''Once I made up my mind to do it, I would have gone ahead even if the

      insurance hadn't been approved,'' Mr. Zuckerman said.

      Since Lap-Band procedures are being billed at anywhere from $15,000 to

      $40,000 by hospitals in various parts of the country -- Mr. Zuckerman's

      was $31,500 -- that kind of talk makes a strong impression on device

      makers.

      In the last few years, medical device companies from start-ups to giants

      like Medtronic and Johnson & Johnson have concluded that the obesity

      market is too inviting to leave to drug makers, diet mavens and

      traditional surgeons.

      The Lap-Band is currently the only medical device approved by the Food and

      Drug Administration to treat obesity, but similar internal cinches already

      compete with it overseas. And a variety of other devices are in the

      pipeline, including variations on heart pacemakers that use electrical

      signals to modify the digestive system.

      ''Obesity is a multi-hundred-billion-dollar market ready and waiting for

      device developers to catch up with an enormous unmet need,'' said Mary

      Stuart, author of a 2003 research report in Start-Up, a review of emerging

      markets published by Windhover Information.

      It is hard to put much faith, though, in such market projections for

      obesity devices. Device companies have built large businesses by focusing

      on organs like the heart and on major joints, where research and

      widespread use of surgery have led to a deep knowledge of the medical

      issues.

      ''The basic science of digestion and the fat cycle is not as well

      understood,'' said Dr. Thomas J. Fogarty, a professor at the Stanford

      University School of Medicine. That limited knowledge is a major barrier

      for anyone trying to design a pacemaker for the stomach or the major

      nerves that connect it to the brain.

      ''The right wiring is in place to communicate with the brain, but we

      really don't know the language yet,'' said Dr. Mitchell Roslin, the Lenox

      Hill stomach specialist who inserted Mr. Zuckerman's Lap-Band and has also

      experimented with pacemakers.

      That leaves stomach-banding products as the device industry's best

      near-term bet. Lap-Band sales are surging despite the still limited number

      of doctors trained to implant it and the refusal of most insurers to pay

      for it. Its maker, Inamed, based in Santa Barbara, Calif., reported that

      its worldwide sales of obesity devices -- nearly all Lap-Bands -- grew at

      40 percent last year, to more than $88 million.

      Lap-Band is made under a license from Johnson & Johnson. But that medical

      giant's Ethicon Endo-Surgery division is looking to compete with a

      different band made in Sweden. Johnson acquired rights to the Swedish band

      when it bought Obtech Medical, the company that sells it overseas, for an

      undisclosed sum in 2002.

      Lap-Band accounted for 11 percent of anti-obesity operations last year,

      according to the American Society of Bariatric Surgeons. The rate is

      considerably higher in the New York area, where more than 100 surgeons

      have been trained to install it, according to Inamed. One leader in the

      field, Dr. George A. Fielding of the New York University Medical Center,

      underwent the procedure himself in 1999.

      The band's advantages over bypass surgery are that the risk of death or

      serious complications is about one-tenth as much and that it is easily

      adjustable and reversible. That makes it attractive for women who may want

      to become pregnant and increase their food intake at some point.

      Less invasive surgery also leads to quicker recoveries in most cases. Mr.

      Zuckerman had his surgery on Friday, April 8, returned home the next day

      and was fit enough to return to work the following Monday. Now, six weeks

      later and 26 pounds lighter, he returned yesterday to Lenox Hill to have

      the Lap-Band inflated enough to stimulate further weight loss.

 

      Photos: Dr. Mitchell Roslin, center, prepares to insert a stomach band at

      Lenox Hill Hospital in Manhattan.; The inflatable Lap-Band. (Photographs

      by Diane Bondareff for The New York Times)

 

      Chart: ''In the Works''

      Here are some treatments for obesity that are under development.

 

      TREATMENT: Electrical stimulators implanted in stomach

      MAKER: Transneuronix, Mt. Arlington, N.J.; IntraPace, Menlo Park, Calif.

      STATUS: Transneuronix device sold in Europe, in clinical trials in the

      United States

 

      TREATMENT: Stimulators implanted on main nerve connecting stomach to brain

 

      MAKER: Advanced Neuromodulation Systems, Plano,Tex.; Metacure, Israel;

      Cyberonics, Houston; EnteroMedics, St. Paul

      STATUS: Metacure has completed human safety trial; Cyberonics and Advanced

      Neuromodulation have similar stimulators approved by the Food and Drug

      Administration for other applications

 

      TREATMENT: Surgery-avoiding devices enter stomach from throat to make it a

      smaller pouch

      MAKER: Satiety Inc., Palo Alto, Calif.; C. R. Bard, Murray Hill, N.J.

      STATUS: Bard approved by the F.D.A. to treat acid reflux and will start

      obesity trial this year

 

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