In a large city like NYC (Manhattan, Brooklyn, Bronx, Staten Island and Queens) getting the message out their is very important. This display ad appeared  in the Brooklyn Yellow pages for the first time February 27, 2004. it was removed at the end of its term in Yellow pages.

Population statistics:
Bronx 1,332,650
Brooklyn 2,465,326
Manhattan 1,537,195
Queens 2,229,379
Staten Island 443,728
Total: 11/21/02) 8,008,278